Let's go for some intense travellin'

Branding
Strategy
Racing go carts in JapanConnections header imageConnections header image
Racing go carts in JapanConnections header imageConnections header image
Racing go carts in JapanRacing go carts in JapanRacing go carts in Japan
Racing go carts in JapanRacing go carts in JapanRacing go carts in Japan
Racing go carts in JapanRacing go carts in JapanRacing go carts in Japan

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Intense Travellin'
Intense Travellin'

Connections is a 100% Belgian travel organisation and one of the biggest players in Belgium. They specialise in low-cost airline tickets worldwide and in travel deals for those who want to discover the world in a free, adventurous way. For those looking for as many new experiences as possible.

With over 30 years of experience in the travel industry and 31 travel shops, Connections is the partner of choice. 

But under pressure by the Airbnbs of this world, it was time to communicate in a structured and thoughtful way. We started the process with an extensive strategic and corporate identity exercise, and then translated it to all communication channels.

Handpicked stock travel images for Connections where the experience is highlightedConnections intense travelin imagesConnections intense travelin images
Handpicked stock travel images for Connections where the experience is highlightedConnections intense travelin imagesConnections intense travelin images
Handpicked stock travel images for Connections where the experience is highlightedHandpicked stock travel images for Connections where the experience is highlightedHandpicked stock travel images for Connections where the experience is highlighted
Handpicked stock travel images for Connections where the experience is highlightedHandpicked stock travel images for Connections where the experience is highlightedHandpicked stock travel images for Connections where the experience is highlighted
Handpicked stock travel images for Connections where the experience is highlightedHandpicked stock travel images for Connections where the experience is highlightedHandpicked stock travel images for Connections where the experience is highlighted

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From stock photography to experiences.
From stock photography to experiences.

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We opted for strong images, which may as well have been made by our customers. This way we responded to the realness and recognisability.


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Connections affichesConnections affiches

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The tone of voice was slightly playful, human and feel-good.
The tone of voice was slightly playful, human and feel-good.

We put the experience and memory first, especially in the dream and inspiration phase. This way we evoked recognition and longing for travel. The closer we got to the booking phase, the more we pushed the destination forward. We put the experience at the centre, but always made sure in copy that the extra Connections provides was clear. 

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Connections brochureConnections image gridConnections image grid
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Connection Bilboard about a safari in AfricaConnections bilboardConnections bilboard
Connection Bilboard about a safari in AfricaConnections bilboardConnections bilboard
Connection Bilboard about a safari in AfricaConnection Bilboard about a safari in AfricaConnection Bilboard about a safari in Africa
Connection Bilboard about a safari in AfricaConnection Bilboard about a safari in AfricaConnection Bilboard about a safari in Africa
Connection Bilboard about a safari in AfricaConnection Bilboard about a safari in AfricaConnection Bilboard about a safari in Africa

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