How do we make youngsters listen?

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Ears dancing on a festivalEars dancing on a festivalEars dancing on a festival
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One out of five young adults suffers from chronic ear damage.
One out of five young adults suffers from chronic ear damage.

Tinnitus is serious business. One out of five young adults suffers from chronic ear damage, resulting in a permanent beep.

Test-Aankoop, Belgium’s consumer watchdog, has been researching the quality of a wide range of earplugs, concluding custom made earplugs are the way to go. The level of damage reduction is at its highest, and next to that, but equally important, the perception of sound and music stays more or less the same. You can still have a decent conversation when plugged in and it’s still possible to enjoy the music to the max.

Unfortunately, this is not the cheapest option, so Test-Aankoop organized a group purchase at a reduced rate. SUPERMACHINE was asked to promote the group purchase towards young adults.

Next to that, they wanted us to create an awareness campaign to show the dangers of ear damage.

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The key visual of the ear to protect campaignThe key visual of the ear to protect campaignThe key visual of the ear to protect campaign
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The key visual of the ear to protect campaignThe key visual of the ear to protect campaignThe key visual of the ear to protect campaign
Dancing ears in a festival crowdDancing ears in a festival crowdDancing ears in a festival crowd

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To stand out during the festivals, we created human-sized ears.
To stand out during the festivals, we created human-sized ears.

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Ears dancing in a crowdEars dancing in a crowdEars dancing in a crowd
Ears dancing on a festival stageEars dancing on a festival stageEars dancing on a festival stage
Ears dancing in a crowdEars dancing in a crowdEars dancing in a crowd
Ears dancing on a festival stageEars dancing on a festival stageEars dancing on a festival stage
Ears dancing in a crowdEars dancing in a crowdEars dancing in a crowd

eartoprotect resultseartoprotect results

1.5M

Reach

9.781

Registrations

+ 20%

earplugs sold
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