New kid in town

Branding
A Rough Rider labelRough riders cover imageRough riders cover image
A Rough Rider labelA Rough Rider labelA Rough Rider label
A Rough Rider labelA Rough Rider labelA Rough Rider label
A Rough Rider labelA Rough Rider labelA Rough Rider label

Rough Riders text 1Rough Riders text 1
We love Ghentian entrepreneurs
We love Ghentian entrepreneurs

It’s all about style. Emelie & Marthe are young entrepreneurs who have been in the fashion world for years. In February 2020, they took the plunge and started their own new shop concept in Ghent: Rough Riders. High-end fashion for non-conformists.

By the way, the name Rough Riders is based on a historical fact. During the Spanish-American War, there was a cavalry under Theodore Roosevelt who played an important role in the liberation of Cuba called The Rough Riders. Since both Emelie and Marthe are Cuba-lovers they took the name to Ghent.

Rough riders promotional instagram visualsRough Riders insta imagesRough Riders insta images
Rough riders promotional instagram visualsRough riders promotional instagram visualsRough riders promotional instagram visuals
Rough riders promotional instagram visualsRough riders promotional instagram visualsRough riders promotional instagram visuals
Rough riders promotional instagram visualsRough riders promotional instagram visualsRough riders promotional instagram visuals

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Clean but rock and roll
Clean but rock and roll

Rough riders text 2Rough riders text 2

For Rough Riders, we started our designs based on different contrasts. Wild but neat, clean but rock and roll, colourful yet black and white. Based on this concept, our designers created several moods that matched with the brand. At the end of the ride, Rough Riders received a new logo, a clothing label, a tote bag, a t-shirt, magazine … You name it, SUPERMACHINE designed it. It’s an honour for us to see that many people wear our logo on their shirts and sweaters.

Rough Riders logo in different colorsRough Rideres logosRough Rideres logos
Rough Riders logo in different colorsRough Riders logo in different colorsRough Riders logo in different colors
Rough Riders logo in different colorsRough Riders logo in different colorsRough Riders logo in different colors
Rough Riders logo in different colorsRough Riders logo in different colorsRough Riders logo in different colors

Rough riders tote bagRough Riders image gridRough Riders image grid
Rough riders tote bagRough riders tote bagRough riders tote bag
Rough Riders magazineRough Riders magazineRough Riders magazine
Rough riders tote bagRough riders tote bagRough riders tote bag
Rough Riders magazineRough Riders magazineRough Riders magazine
Rough riders tote bagRough riders tote bagRough riders tote bag

Rough Riders business cardsRough Riders full image Rough Riders full image
Rough Riders business cardsRough Riders business cardsRough Riders business cards
Rough Riders business cardsRough Riders business cardsRough Riders business cards
Rough Riders business cardsRough Riders business cardsRough Riders business cards

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