Job site Vacature needed a new approach and wanted to serve its clients even better in the future. Ready for the consumer of tomorrow, a consumer who makes high demands in a world where he expects to get information at any time of the day, via any channel and any technology. Vacature asked SUPERMACHINE for help with both a creative and strategic rebranding, supported by a 360°-campaign.
We shifted the communication from 'we offer' to 'we know what you're looking for'. The days when looking for a job was something individual are long gone. Those who are actively looking for a job today are not looking alone. Their network 'searches' along with us.
Social media made it possible to enrich our job hunt. It’s a story of networks and communities, which we can 'consult' and ask for advice. We can take a look on the employer's side, ask a former employee for an honest opinion...
For Vacature it comes down to being an active part of that connected target group. Not only to provide jobs, but to be part of it and participate in the conversation.
As a person who knows your needs and desires, tapping your shoulder to ask the question: “Hey, what do you think about this job offer?"