vacature.com - something for you?

Branding
Strategy
Video
Vacature.com headerimgVacature.com headerimg

Vacature.com text briefingVacature.com text briefing

Job site Vacature needed a new approach and wanted to serve its clients even better in the future. Ready for the consumer of tomorrow, a consumer who makes high demands in a world where he expects to get information at any time of the day, via any channel and any technology. Vacature asked SUPERMACHINE for help with both a creative and strategic rebranding, supported by a 360°-campaign.

Vacature.com text approach 1Vacature.com text approach 1
What’s the strategic and creative angle to realise the ambition Vacature has?
What’s the strategic and creative angle to realise the ambition Vacature has?

We shifted the communication from 'we offer' to 'we know what you're looking for'. The days when looking for a job was something individual are long gone. Those who are actively looking for a job today are not looking alone. Their network 'searches' along with us.

Het oude vacature.com logo tegenover het nieuweVacature.com slogansVacature.com slogans
Het oude vacature.com logo tegenover het nieuweHet oude vacature.com logo tegenover het nieuweHet oude vacature.com logo tegenover het nieuwe
Het oude vacature.com logo tegenover het nieuweHet oude vacature.com logo tegenover het nieuweHet oude vacature.com logo tegenover het nieuwe
Het oude vacature.com logo tegenover het nieuweHet oude vacature.com logo tegenover het nieuweHet oude vacature.com logo tegenover het nieuwe

Vacature.com text approach 2Vacature.com text approach 2

Social media made it possible to enrich our job hunt. It’s a story of networks and communities, which we can 'consult' and ask for advice. We can take a look on the employer's side, ask a former employee for an honest opinion...

Vacature.com approach quoteVacature.com approach quote
In short, our network helps us shape an image of a job even before we had our first official interview.
In short, our network helps us shape an image of a job even before we had our first official interview.

Vacature text approach 3Vacature text approach 3

For Vacature it comes down to being an active part of that connected target group. Not only to provide jobs, but to be part of it and participate in the conversation.

As a person who knows your needs and desires, tapping your shoulder to ask the question: “Hey, what do you think about this job offer?"

Een affiche voor de vacature.com campagneVacature.com affichesVacature.com affiches
Een affiche voor de vacature.com campagneEen affiche voor de vacature.com campagneEen affiche voor de vacature.com campagne
Een affiche voor de vacature.com campagneEen affiche voor de vacature.com campagneEen affiche voor de vacature.com campagne
Een affiche voor de vacature.com campagneEen affiche voor de vacature.com campagneEen affiche voor de vacature.com campagne

vacature.com videovacature.com video

More workarrow