NTAa - New Technology Art Awards, the expo and award show for high-tech art by and in Zebra Street, was looking for an updated look, one that would remain relevant for a long time.
SUPERMACHINE wanted to create something that would clearly differentiate between the exhibition and awards, be attractive and flexible enough to be adapted in future years. It was important that the new identity represent technology, but without the usual clichés in imagery. And last but not least, it had to be colourful!
We have divided the design into modular blocks to accommodate the variety of NTA versions, including NTA, NTA A, and other themes and annuals. These blocks can be combined or supplemented in different ways depending on the specific version being displayed. This makes it easy to customise the theme and year for each edition. The theme, which is colourful and continues throughout all designs, offers flexibility while providing an interesting visual display that can be adapted to the specifics of each edition.