Happy Birthday, Sporza!
Sporza turned ten and wanted to celebrate with its sports fans community as well as with mothers at home, making it a wide target audience. Brand interaction was paramount so getting the most out of the existing platforms and style was key.Read more
The inspiration source for culture, knowledge and innovation - how to introduce it in Ghent?
We sparked the curiosity of Ghent residents by releasing five videos during the campaign with a well-known Ghent resident in the lead.Read more
Fanta had a nice campaign for GenZ in mind and was looking for an agency with digital pizzazz. They didn’t go thirsty for a long time because SUPERMACHINE was the ideal partner.Read more
99 problems, but culture ain't one
Meet our brand sparkling new Creative Director; Dieter Vanhoof!
Meet our brand sparkling new Creative Director: Dieter Vanhoof! The name might already sound familiar to some of you. Dieter has more than a few national and international advertising awards with his name on it. He will take the creative lead at SUPERMACHINE, while at the same time writing and realising new chapters to our long-term creative strategy.Read more
Supermachine is ready to cuddle some new pups.
YoungDogs Belgium is a series of advertising competitions by which young creative talent is judged. It’s a playground where up and coming creatives can unleash their full potential and show us what kind of mad dog breed they have resting inside themselves. Something we, at SUPERMACHINE, are more than willing to get behind.Read more