Are you deaf?
Take care of those beeping ears!
Over 1.100.000.000 young people are now at risk of hearing damage. It's high time to throw the old ways out of the window; pointing fingers and placing blame doesn't work.Read more
A view for a view
Make them see
28 million people in developing countries suffer from curable blindness. How do we raise real awareness surrounding this issue? And how can we combat this injustice?Read more
Say it with a compliment.
Coca-Cola asked SUPERMACHINE’s help to make it easier for colleagues to spread some compliments across Europe. Let’s be honest, giving a compliment isn’t a regular thing to do, especially once we’re talking across borders.Read more
Fanta had a nice campaign for GenZ in mind and was looking for an agency with digital pizzazz. They didn’t go thirsty for a long time because SUPERMACHINE was the ideal partner.Read more
99 problems, but culture ain't one
6 predictions for the future, by Jeroen Wils.
It’s no secret that journalists are having a rough time. The old revenue models aren't bringing in the big bucks anymore. Journalists get less time to write more. And their readers have grown to become news outlets themselves. Outlets that send out stories 24/7. What will the future of journalism even look like?
The Creative Belgium Awards filled our bellies with fire
Last week we - like most of the Belgian creative industry - flocked to the seaside. Like seagulls, we were drawn to Knokke in search of something to fill our bellies and hearts with.Read more