a community is more than a social page

New research shows that 82% of consumers want a brand's values to match their own,and they will leave the playing field if they don't feel the match. Three-quarters of consumers reported parting ways with a brand over a conflict in values.

Wow, that is… Big.

So as a brand, you better start thinking carefully about what you stand for, and how you communicate these values to consumers.

So, we have analyzed the world's most succesful communities and distilled what makes them work. Based on this research, we developed a Community Canvas specifically for this purpose, which allows us to map the strenghts and gaps for your business, and to nurture your community in a meaningful way.

never outspend

The old model for building campaigns was built on broadcasting a message to as many consumers as possible at once.

So it had to be a big, fat, expensive idea to get the attention it needed. 

But as consumer behavior changes, we need to focus more on how we build those campaigns.

After all, the message needs to be translatable to multiple channels and specific sub-audiences.

That's why SUPERMACHINE's model is based on conversation, focusing on agile ideas adapted to the consumer's context, without compromising on creativity.

But keep in mind... To have a good conversation, you must  have something interesting to say. 


In today's online ecosystem, content marketing is gold.

Original, high-quality and engaging content is one of the best ways to build brand awareness, gain trust and generate leads.

But often we see brands struggle to create this content in-house, and lack the budget to have their content marketing supported by a powerful agency.

At SUPERMACHINE, we look for ways to optimize your content funnel and focus on creating hand-raisers and ambassadors within your community, without having to spend a lot of budget.

We mentor in-house teams, train them, host monthly editorial meetings, and our clients get to shoot for free in our SUPERMACHINE photo studio. YAY!


Clear, open communication & collaboration.

Karen Scheire
Coordinator communication at De Fietsambassade Gent

Their proposal was immediately successful

melody arts
Director at KIYO