In short
Managing a hostel isn’t your average 9-to-5. It’s storytelling, team-building, hospitality, and problem-solving, all rolled into one. But how do you convince the right person to pack up and move to the Belgian coast for the opportunity?
Vlaamse Jeugdherbergen needed to find the perfect fit for their hostel in Oostduinkerke. Instead of a dull recruitment ad, we flipped the script: we didn’t just offer a job, we made it the ultimate prize.
The challenge
Recruitment campaigns often feel forgettable. The job of hostel manager is unique, but traditional job postings weren’t cutting it.
The insight
People don’t just look for a paycheck, they look for meaning, fun, and a story to tell. By leaning into the dream of running a hostel by the sea, we made the job feel exclusive, desirable, and like an opportunity too good to pass up.
The outcome
Supermachine created ‘Dream Job by the Sea’, a recruitment campaign that framed the position as a once-in-a-lifetime experience.
We built a social-first campaign with nostalgic grandeur, making the role feel as if you were winning your own hostel. Google Display and social media ads painted the romantic picture of coastal living, while hostel networks and referral incentives spread the message further.
